Here is another example: ProShot Media Group also offers tiered pricing for product photography based on the number of photos needed. The more photos you order, the lower the cost per image. For example, ordering 10 photos would cost $299 at a rate of $29 per photo. So these pricing structure provides cost savings for larger orders.

Membership plans for product photography offer reduced prices per image, providing businesses with more affordable options for high-quality photos. For example, We found Squareshot’s membership plans reduce the standard price of $50 per image to $45 with the Starter plan, $40 with the Growth plan, and $35 with the Enterprise plan across categories like clothing, beauty, shoes, bags, accessories, and home goods.

The style of photography you choose also affects the price. Simple white background shots are generally less expensive than lifestyle or contextual images that require props, models, or location scouting. For instance, Soona charges $39 for a basic photo on a flat backdrop, such as white, color, or textured surface, while their lifestyle photos start at $39 per image.

A photographer’s experience and reputation can significantly impact their rates. Renowned photographers with extensive portfolios and a history of working with high-profile clients will typically charge more than those just starting. It’s essential to find a balance between quality and cost when selecting a photographer.

We found a beginner photographers may charge around $50 per hour, while mid-level photographers can charge up to $300 per hour. Expert photographers with extensive experience and a strong portfolio can command rates of $400 or more per hour.

Photographers and agencies use various pricing models, each with its advantages and disadvantages. Understanding these models can help you choose the best option for your business.

Some photographers charge by the hour or day, with rates ranging from $100 to $300 per hour or $1,200 to $2,000 per day. For example, Leigh Germy offers a range of photography services with basic hourly rates:

• $100/hour for product design or custom rates based on the project.
• $300/hour: Studio or production lighting shoots and executive portraiture (for over 2 people).
• $1,000/half day, $2,000/full day for longer shoots or retainer-based contracts.

This model is suitable for projects with specialised requirements that may vary from product to product. However, it can be challenging to budget for, as the total cost depends on the time spent on the shoot.

In this model, photographers charge a flat rate for each product, regardless of the number of images taken. Rates can range from $30 to $60 per product, depending on the quantity and complexity. This model is ideal for businesses with a clear idea of the number of products they need to photograph but may not be suitable for those requiring multiple images per item. 

Beyond the base photography rates, several additional services can impact the final cost of your project.

If your products require specific styling or props, you may need to factor in additional costs. Styling services can range from $150 to $500 or more, depending on the complexity of the setup and the props required. Such as Productphotography.com offers Lifestyle Product Photography starting at $195 per photo. 

Lifestyle or contextual images often require models to showcase the product in use. Model fees can vary greatly, from a few hundred dollars to several thousand, depending on the model’s experience and the scope of the project.

Most photographers include basic editing and retouching in their rates, but more extensive post-production work, such as advanced retouching or special edits, may incur additional fees. It’s essential to clarify what level of editing is covered in the base rate and what might be considered an extra service. 

You can also turn to a professional photo editing team like Clipping Paths World, which specialises in high-quality retouching and post-production services, to help elevate your images to the next level. Clipping Paths World pricing is clear and simple, with prices beginning at 49¢ for each image.

Interactive 360-degree images and other speciality shots, such as close-ups or detail images, may require additional time and equipment, resulting in higher costs. For example, soona charges $93 for a basic 360-degree video and more for complex spins with multiple clips or added graphics.

According to Soona’s pricing model, a reasonable per-image cost for product photography in 2024 is around $39. However, rates can vary depending on the photographer’s experience, the complexity of the shoot, and the additional services required.

The amount you should budget for product photography will depend on the number of products, the complexity of the shots, and the level of service you require. As a general rule of thumb, you can expect to spend between $500 to $2,000 for a small to medium-sized project with basic product shots. However, larger projects or those requiring more complex styling or custom sets can cost significantly more.

While it is possible to take your product photos yourself, hiring a professional photographer will ensure that you get the highest-quality images that accurately represent your products and brand. Professional photographers have the equipment, expertise, and experience necessary to create stunning, high-converting product images that can help drive sales and growth for your business.

The length of a product photography shoot can vary depending on the number of products, the complexity of the shots, and the level of styling required. A simple shoot with a few basic products may only take a few hours, while a more complex shoot with multiple setups and styling can take a full day or more.

When hiring a product photographer, look for someone with experience in your specific industry or product type. Review their portfolio to ensure their style aligns with your brand and aesthetic. Additionally, consider factors such as their communication skills, professionalism, and ability to meet deadlines. Don’t be afraid to ask for references or testimonials from previous clients to get a better sense of their work and reputation.

The cost of 360-degree product photography varies based on the complexity of the spin and any additional elements required. Soona, for example, charges $93 for a basic 360-degree video and more for spins with multiple clips, hand models, text overlays, or other dynamic elements.

Yes, several additional costs, such as styling and props, model fees, extensive editing and retouching, and specialised images like 360-degree spins, must be considered. It’s essential to discuss these potential extra costs with your photographer or agency upfront to avoid surprises later on.

Investing in high-quality product photography is a critical component of any successful e-commerce strategy. By understanding the various factors that influence costs and the different pricing models available, you can make informed decisions and allocate your budget effectively. Remember, the right product images can make a significant difference in your online sales and brand perception, so feel free to invest in the best photography services your budget allows. With this comprehensive guide, you’ll be well-equipped to navigate the world of product photography costs in 2024 and beyond.